Nike, who recently has been losing soccer sponsorships with major European clubs (Manchester United, Arsenal, Juventus), just snagged Chelsea F.C. away from Adidas. The rumored deal could potentially be a massive $75 million per year over the next 10 years. If that is indeed the finalized amount this will be the 2nd richest kit deal in the history of the English Premier League. The current sponsorship agreements of the five major English clubs are below.


While the future deal with Nike is still being hammered out, we know that Chelsea and Adidas have both announced in May to end their partnership six years prematurely. Per their agreement Chelsea will be compensating Adidas via an early termination fee. Chelsea will have plenty of money to refund Adidas based on their existing £50M per year deal with Yokohama tires and the inflow of Nike’s cash.

And don’t worry about shedding a tear for Adidas they still owns the rights to kit deals with some of the world’s largest and most recognizable clubs: Manchester United, Real Madrid, Bayern Munich, Juventus and AC Milan just to name a few. Adidas also has the rights to Germany, Spain Argentina, Mexico and Colombia.

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Nike’s list of soccer sponsorship now consists of:

  • Chelsea
  • FC Barcelona
  • Manchester City
  • Paris St. Germain
  • AS Roma
  • Atletico Madrid
  • United States (Int’l)
  • Netherlands (Int’l)
  • Brazil (Int’l)
  • France (Int’l)
  • England (Int’l)
  • Portugal (Int’l)